On this #Podcast, Adam Koós welcomes Curtis Lewsey, Founder of AMCards.
The concept of appreciation marketing, where the focus shifts from simply selling to genuinely showing gratitude and appreciation to customers, can indeed be a game-changer in today's competitive business landscape. Building a company around this principle demonstrates a commitment to customer satisfaction and loyalty.
Curtis' emphasis on the question of how much profit to invest in a sale to create a customer for life is intriguing. It suggests a shift from short-term profit maximization to long-term relationship building. By considering this question, businesses can prioritize customer experience and satisfaction, ultimately leading to increased loyalty and repeat business.
Overall, Curtis Lewsey's story and insights into appreciation marketing offer valuable lessons for businesses looking to differentiate themselves and build lasting connections with their customers.
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